Why don’t coaches trust in Russia?

Why don’t coaches trust in Russia? KNOW YOURSELF


Why don’t coaches trust in Russia?

“What am I, sick, or what?”, “I will solve my problems myself,” “How will he help me?” … Some ten years ago, people in the psychology profession in Russia were treated with great distrust. Now the same fate befell the coach. About why this happens and how to choose the right specialist, says coach Mil Semeshkina.

Like any young and fast-growing market, coaching today is experiencing a serious crisis of confidence in Russia. The profession is quite young, which means that there are very few experienced specialists. Once upon a time, the psychotherapy market, for example, followed the same path.

Most Russians treat coaching with great caution, and there are several reasons for this:

  • the specifics of the coach’s work are not fully understood,
  • in Russia there is no mandatory certification of the quality of the services provided,
  • Russians, by virtue of their mentality, are used to resisting change.

Many do not understand at all who a coach is and how he works with a client. I personally often come across the fact that they are confused with psychologists or psychotherapists. And these are two fundamentally different approaches: the psychologist seeks a solution in the past, and the coach proceeds from the thesis that the client has no problems and has all the necessary resources.

The lack of mandatory certification led to the fact that everyone can be called a coach in Russia, but there is simply no regulatory framework. Alas, as practice shows, the lack of legislative regulation of any sphere gives scope for fraudsters. There is also no regulation that could regulate the relationship between the coach and the client, or at least correctly describe the subject of the services provided.

It turns out that the profession of a coach in Russia was discredited by its unscrupulous representatives. The development of social networks over the past few years has generated a real surge of pseudo-specialists who loudly call themselves coaches. Of course, there can be no talk of any quality of service. In the best case, such a “specialist” will not change anything in your worldview, and in the worst you will have to undergo therapy to neutralize the results of his work.

How to choose a coach and why a certificate may be more important than experience

If you still decide to change, you need to carefully approach the choice of coach. Ideally, it is better to rely on the recommendation of someone from your environment, but if you are the most progressive among friends and you have no one to ask for advice, pay attention to the following factors.

Diplomas and certificates

If in many areas experience is a determining factor, then in the case of coaching diplomas and certificates are important. Be sure to pay attention to where the specialist studied and what documents he received.

Now that the coaching boom has reached Russia, offers of many courses can be found on the Web. Most often they work as a conveyor: training lasts an average week, and graduates do not receive system knowledge.

Specialized schools rely on quality, not on the number of students

At Erickson Academy you need to go through four depth modules, which takes about four months. But this does not guarantee a certificate – you need to work out several hundred hours of practice, provide videos of consultations to examiners and pass the exam.

And in order to obtain the status of an international expert, you need to undergo training at the Erickson Academy in Canada: other branches give certificates only at the national level. If courses from non-professionals put learning on a stream, then specialized educational institutions rely on quality, and not on the number of students.

Availability of international qualifications

In case of successful completion of the training, the coach receives qualifications. On any international certificate you can see three options for designations: ACC, RCC, MCC, where:

  • ACC (Associate certified coach) – an associated certified coach. This status is assigned to those who have conducted at least 100 hours of consultation. Such a specialist is fluent in theory, but has not yet gained enough practice.
  • PCC (Professional certified coach) – a professional certified coach. Such a specialist has conducted at least 500 coaching sessions and is quite confident in owning all the tools.
  • MCC (Master certified coach) – master certified coach. In the baggage of such a specialist – 2500 hours of coaching practice.
Why don't coaches trust in Russia?

Age of diplomas

Coaching cannot be learned once and for all, it requires continuous improvement: studying the latest techniques, analyzing colleagues’ cases. If the coach has not studied anywhere in the last few years, this is a bad sign.

Ideally, the trainer should complete one program each year – this can be both training and continuing education courses.


Lack of customer feedback is another bad sign. If you are afraid that reviews may be written to order, ask for customer contacts and ask them questions. Do not neglect this opportunity – it can help you save money and time.

Coach Specialization

As a rule, they specialize in different areas and industries. Someone works only with top managers, someone with survivors of serious diseases. For the best effect, choose a coach whose specialization matches your case as much as possible.


It is very important that you are comfortable with a specialist: you should not be shy about him, let alone be afraid. Coaching will be effective only when you can fully open up and open access to your internal resources.

Finding “your” specialist is not easy, but quite real. You only need to know the search criteria to avoid disappointment.

Mila Semeshkina

about the author

Mila Semeshkina – CEO of the educational platform Lectera.com, expert in fast-education, certified business coach (Erickson University, Canada).

Photo Source: Getty images

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