Why do we need more “cuteness”


Many of us are moved by the sight of small children or animals. But few people think that this can be useful. Meanwhile, researcher Joshua Paul Dale, for example, argues that the pursuit of everything cute – or, as they call it in Japan, “kawaii” – is now in vogue, and it is time to take “cute” seriously.

The trend for cute faces was born in 1970 in Japan, spread throughout East Asia and gradually conquered the whole world. Today, cuteness is everywhere, from clothing prints to industrial design, both of which are extremely promising.

Psychology of “cute”

In 1943, the famous ethologist Konrad Lawrence found that certain facial features and behaviors that we associate with young children are tender. Think about what puppies, monkeys and children have in common? Lawrence pointed out that childish traits such as large eyes, chubby cheeks, and funny gait seem charming to most people. What is our reaction?

Driven by hidden parental instincts, we smile, contemplate, want to touch, stroke, hug, and, of course, protect. We identify anything that resembles a human baby as something important for the preservation of our species.

Lawrence and some scientists before him assumed that affection helps to manipulate and adapt, and also to survive, because it can melt even the most bitter hearts and instantly turns cold-blooded businessmen into loyal and gentle “parents”.

Science today has even more evidence of the crushing power of kawai. In one creative project, scientists showed participants images of both adult dogs and cats, and puppies with kittens. The participants then played Operation, a game that tests the players’ hand-eye coordination and fine motor skills. The researchers found that the participants performed better when looking at cute kittens and puppies. Simply put, looking at “cute” pictures made the subjects more attentive and accurate. Given this effect, is it worth hanging pictures of kittens in real operating rooms?

A neuroimaging study found that not only what we perceive with our eyes, but also sounds and smells: children’s laughter, babbling, the smell of warm children’s pajamas causes such a reaction. It has also been established that touching infantile images make people not only more attentive, caring and neat. They also play an important role in social bonding, promote empathy, and generally benefit our well-being.

How can you benefit from it?

one. When you need to concentrate, look for something cute. Studies have shown that looking at pictures of adorable animals before taking a difficult test, going to an interview, or starting a challenging job will make it much easier to focus and successfully overcome a difficult test.

2. Use your own cuteness. Want to get someone to do what you need to do? Instead of arguing and showing strength, show your helplessness – invoke compassion.

On the other hand, if you want to demonstrate to your opponent that you are an adult and independent person, stop speaking in a thin childish voice and blinking your eyes, bang your fist on the table, speak harshly and harshly, that is, minimize the so-called “infantile features”.

Why do we need more

3. Make personal items even more personal to stop losing and spoiling them. Do you constantly forget your glasses cases, keys, phones, umbrellas? Setting fire to potholders, breaking thermo mugs, breaking plates? Deceive a bad habit, become more attentive and caring by making objects more personal, pleasing to the heart.

Buy things with cute prints, a fun shape – a water bottle with a cute picture, a pink toaster with a puppy face or a kitten shape. Or, imagine that your car keys or mug is a cute little creature, helpless and completely dependent on you. It is waiting for care and tenderness, and you are its only protection.

4. Before you jump on someone, imagine their inner child. If you can see in a toaster a cute creature that is waiting for our love and help, then what prevents us from making “heavy” people “cute” by the power of our imagination? When someone annoys you, embarrasses you, or makes you angry, imagine that they are just small children. We won’t ask a child, as an adult.

Better yet, imagine the inner child who is still hiding somewhere in them. This will make it easier to see the situation from their perspective, to understand and forgive, rather than using defensive hit-and-run strategies.

5. Add “cuties” to the surrounding reality to breathe life into it, to make it truly yours. If you want, entering the bedroom or the kitchen, to feel comfort, tenderness, harmony, in a word, to feel that you are at home, change old furniture, paintings and other pots, towels and pot holders for more cute and cozy ones.

Try the modern trend of childishness in your setting for a more playful and cozy atmosphere.

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